Industry Leader and Community Advocate: Darrow Pride’s Commitment to Excellence and Civic Leadership

Darrow Pride: The Foundation of Success

Darrow pride, leading in the industry, being involved in the community, and being dedicated to civic leadership – it’s part of the Darrow Difference and how we’ve remained successful in Wisconsin for more than five decades. Since the establishment of the business in 1965, the Russ Darrow Group has become Wisconsin’s all-time vehicle sales retailer, serving our customers at 15 dealerships conveniently serving Milwaukee, Appleton, Madison, Waukesha, Wauwatosa, West Bend, and Greenfield.

Leadership, Community Involvement, and Civic Dedication

With Darrow pride, our dealerships have led the industry, stayed involved in the community, and are dedicated to civic leadership. That requires talent development, organizational structures, and processes that develop and engage emerging and current leaders. The Russ Darrow Group has surpassed and succeeded in its goals with effective management and civic involvement that has made a difference in their dealerships and communities throughout the state.

The Importance of Employees in Providing a Great Customer Experience

Continuous involvement in local communities and outstanding customer service have been the foundation of our success. We also understand that great customer experience is only possible with great employees, thus, we provide a dedicated and committed investment in the development of our team. Throughout Wisconsin, the Darrow name is synonymous with auto retailing and community involvement, and our employees help make it happen by being a part of the Darrow family.

Darrow Pride in Every Visit

Everyone who visits a Russ Darrow dealership for a new, used, or certified used car, truck, or SUV will feel the Darrow pride, know we are industry-leading, and learn about our community involvement and dedication to civic leadership.

Serving Wisconsin’s Automotive Needs for Generations

The Russ Darrow Group has served Wisconsin consumers’ automotive needs for generations. We’ve strived to be leaders in the industry by offering the best and largest inventory of the vehicles our local community drivers look for, from Kia, Mazda, Toyota, Nissan, Honda, and more. We offer the best deals, specials, and budget-friendly flexible financing, making getting the vehicle you want easy, stress-free, and hassle-free.

Our success goes above and beyond the customer-focused experience, though. By growing the business using the same personal values and strong beliefs that Russ Darrow while growing his family, our employees are the embodiment of Darrow Pride, providing honesty, fairness, respect, and transparency when dealing with our customers, each other, and organizations throughout the community in which we serve.

The Darrow Difference: Leadership and Involvement

The Russ Darrow Group has achieved it all because of the Darrow Difference: Darrow pride, leadership in the industry, community involvement, and civic leadership. We invite you to browse one of the largest inventory selections on the Darrow dealership web pages. You’ll find top make and models from Nissan, Toyota, Kia, Honda, Mazda, Mitsubishi, Chrysler, Dodge, Jeep, and RAM in new and used conditions, and one of the largest selections of used and certified used vehicles from BMW, Chevrolet, Ford, Hyundai, Mercedes-Benz and many more.

Experience the Darrow Difference Across Wisconsin

It’s no surprise that Russ Darrow Group has served Wisconsin consumers’ automotive needs, leading in the industry for generations, and has been able to continue its involvement in the community and stay dedicated to civic leadership. Stop by any of our 15 locations throughout Wisconsin, conveniently located to everything in Madison, Milwaukee, Greenfield, Appleton, Wauwatosa, West Bend, and Waukesha, and experience a new and more pleasant way to shop and purchase a vehicle.

Welcoming All Customers and Families

We welcome customers with any credit score, have the perfect vehicle for anyone and any size family, and want to share our Darrow pride, share how we are leading in the industry, what our continued involvement in the company entails, and what we do to gain success in civic leadership.